Answered By: Rich Gause
Last Updated: Dec 12, 2014     Views: 619

Use the Business Research guide to locate databases providing access to business reports and articles. For example, 

Mintel includes a report about "Prepared Cakes and Pies" which has data about the market segment cupcakes & brownies.

IBISWorld includes a report about "72221b Coffee & Snack Shops in the U.S." which covers cupcake shops, although they make up a very small percentage of the larger industry.

ProQuest Statistical Insight identifies a recurring report "Red Book: Bakery Production & Marketing" which includes sales figures for cupcakes/brownies.

Small Business Resource Center includes business plans for cupcake stores.

Marketline provides company, industry, financial, and product data. Search or browse to find reports on Bakery and Cereals, Cakes and Pastries, and In-store Bakery.

Business Insights: Essentials offers Company profiles, brand information, rankings. Search "cupcakes" then select Market Share Reports.

 


 

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