Answered By: Rich Gause Last Updated: Dec 12, 2014 Views: 96
A SWOT analysis identifies the Strengths, Weaknesses, Opportunities, and Threats of a company. Some of the library's subscription databases provide ready-made SWOT analyses for specific firms.
NOTE: There is not a ready-made SWOT analysis available for every company. If you can't find one, consider searching for a competitor or related company and evaluate whether or not the same factors apply to the company you're researching. Even for a company with an existing SWOT analysis, the researcher should consider expanding or updating the analysis.
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