Answered By: Rich Gause
Last Updated: Aug 05, 2020     Views: 67

Use the library's subscription to SimplyAnalytics (previously known as SimplyMap) which includes data from:

"PRIZM™ from Nielsen Claritas: defines every U.S. household in terms of 66 demographic and behavior types or segments to help marketers discern those customers’ likes, dislikes, lifestyles and purchase behaviors."

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