Answered By: Rich Gause
Last Updated: Aug 04, 2020     Views: 96

There are many factors to take into account for this complex question. Are you able to schedule an appointment with our Business Librarian?

You'll need to decide what you consider the primary and secondary markets to be, e.g., will the customers primarily be tourists, or do you anticipate that there will be local residents as well? You have multiple industries in play as well: restaurant, bowling alley, billiards hall. What are the names of some similar companies (e.g., Hollywood Bowl, Lucky Strike), and where have they located? Is the competition primarily other nearby restaurants and entertainment options around Downtown Disney?

Our guides for Business Research and Marketing & Consumer Behavior identify a number of useful sources. For example,

- Small Business Resource Center provides a recent business plan for a bowling alley

- SimplyAnalytics provides marketing demographics, such as how often people go bowling, how many people own a bowling ball, how often they dine out, which specific restaurants they go to most often, etc.

- ABI/INFORM and Business Source Premier provide relevant articles.

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