Answered By: Rich Gause Last Updated: Dec 12, 2014 Views: 22
Try searching for information in the business databases.
For example, the database Mintel Current provides a report from March 2013 about "Homeopathic and Herbal Remedies" with a section describing the competitive context and includes traditional remedies in the analysis. Other reports might not make direct comparisons of sales of alternative medicines with traditional medicines, but you should be able to analyze the information and draw conclusions.
Business databases which are likely to include relevant articles include:
- Business & Company Resource Center
- Business Source Premier
- LexisNexis Academic
For example, a search for "((prescription or traditional) and drugs) AND (holistic or botanical or natural) AND (sales)" in ABI/INFORM retrieved 119 articles.